Hi Paul...
If you haven't read "The Complete
Book Of Frisbee", 1998, by Victor Malafronte yet, you should. He did considerable
research during the 90's and his book has corrected much of the misinformation
perpetuated earlier. (I suspect that at least some of the tales were made
up innocently believing that "cute" toys should have "cute" stories. I
find the accounts written for kids to be most guilty of this attitude.)
I have continued the research with Victor along with independent sources
including old Pipco letters and correspondence with Fred Morrison (yes,
he's alive and kicking in Utah at the age of 83!)
Here are some parts of your story
which I believe need to be changed:
1. Fred never was near the Frisbie
Pie Company in Bridgeport, CT. Nor did he ever even hear of them or any
other organized pie throwing activity. He's told me, "That pie business...never
happened!" Remember, he was on the West Coast and any alleged organized
pie tin throwing was probably confined to the East Coast: drivers at the
Frisbie bakery in the 1920s & 1930s, and possibly on a few New England
colleges. There simply was much less national communications in the 40's
about such matters and much less travel between the coasts. Word of trivial
things like local organized pie tin throwing would not have spread fast...especially
with a war on. Fred remembers having a boyhood interest (like most children)
in flinging paint can tops, cookie tin tops, etc. If he ever tossed a pie
tin, he doesn't remember it.
2. He first conceived the IDEA
of a commercially produced flying disc-like object soon after returning
from WWII where he served as a combat fighter pilot. (He's always been
big on flight!) There is a copy of a design drawing he made in 1946 in
Victor's book on page 71 for a disc he called the Whirlo-Way. However,
he wasn't able to act on his idea until 2 years later when he teamed up
with Warren Franscioni to form the business called Pipco (Partners In Plastic).
Fred had the idea, Warren came up with the money. They experimented in
Warren's basement with several crude prototypes of hard plastic before
contracting Southern California Plastic (SCP) to do the molding. They stuck
with the Whirlo-Way design but renamed it the Flyin Saucer to take advantage
of the public excitement generated by the Roswell, NM U.F.O. event and
the ensuing coining of the term "flying saucer", both of which occurred
in 1947. (NOTE the spelling of Flyin Saucer...no apostrophe!)
3. The "invisible wire" story seems
to be authentic. Fred with a partner (sometimes his wife) did the selling,
while Warren ran the business. (I think you spend a bit too much time and
drama on this part of the story?)
4. In 1950, a promo deal with Al
Capp (of Li'l Abner cartoon fame) turned sour and Al Capp demanded $5,000
to prevent a lawsuit. That put Pipco out of business and the partners parted.
5. In 1953, SCP received permission
to mold more of the discs. They continued to market these themselves without
a mold change until the late 1950's, when they finally removed the Pipco
name and added their own logo. Most of these they marketed themselves,
paying royalties to Warren & Fred, but about 2,000 of the first run
in 1953 were taken by Fred who put a label on them with the name of his
own brand new company, American Trends.
6. In late 1953 or early 1954 (Fred
can't remember the exact date), he completely designed from scratch a new
disc, the Pluto Platter. It is quite different from his first disc and
had been dubbed the forerunner or prototype for the modern disc (remember,
in 1964 the Pluto Platter mold was retooled into the #1 mold Professional
model!)
7. In (probably) 1955 the Wham-O
boys caught sight of Fred hawking his Pluto Platters and made him an offer,
which was finalized sometime in 1956. (They didn't leave much of a paper
trail in those days!)
8. In January 1957, Wham-O began
selling a Pluto Platter identical in design with the exception of replacing
the American Trends name underneath with Wham-O (on a raised esker strip)
and adding one small Wham-O on the front. As a marketing ploy, these Period
One PPs were seeded among East Coast colleges to spark sales.
9. It appears that some time that
Spring, on a reconnoitering trip East, Wham-O began to HEAR the previously
generic term "frisbie, frizbie, frisbee, frizbee" being applied to the
Pluto Platter. (Read Victor's book for his fascinating, but speculative
"The Frisbee Conspiracy" chapter.)
There's many other bits of details
here and there which enrich the history of our passion, but I've tried
to lay down the correct chain of major events as I've been able to piece
them together. More will undoubtedly be discovered!
3 Other points I forgot to address:
1. The first 2 mold versions of
the Flyin Saucer (between 1948 & 1950) were made of butyrate...a plastic
so hard that it would easily shatter on contact when it got a little cool.
Pipco lost a big sales contract when a bystander got hit and sued the store.
Evidently, too, the vanes protruding from the top of the disc were quite
painful if you caught a hard throw. (I don't dare throw either of mine...2
of only 6 known to exist!)
2. The 1953 version by SCP was
the very first disc to be molded in polyethylene...the soft flexible plastic
used to this day for most discs. Fred used poly for his Pluto Platters.
(I also don't dare throw either of my American Trends Pluto Platters...also
2 of only 6 known to exist)
3. Fred said he never had any part
with using the name Frisbee, was never consulted and, I personally believe,
thought the name was silly, although he certainly never argued with Wham-O's
success in marketing the disc (and the royalty checks he's received to
this day!)
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